There are two things in this world that embody the spirit of New Orleans: jazz music and whisky. That’s why Silk Street Jazz and Southern Comfort are a match made in heaven.
The world-famous whisky brand is making big moves in Britain this summer. And they’ve decided to bring us along for the ride! Wherever you see the #SouthernWelcome party in full flow this sunny season, you can bet your bottom dollar that Silk Street Jazz won’t be far behind.
Known as The Big Easy for its smooth, easy-going way of life, New Orleans has strong ties to both Silk Street Jazz and Southern Comfort. That way of life is fuelled by beautiful jazz melodies and delicious liquors. Together, we’re showing the British people what New Orleans is about: superb music and a mighty fine drink to sip on whilst you swoon.
All aboard the Canpaign bus
We’ve teamed up with Southern Comfort for their “Canpaign” tour. It’s a New Orleans-style roadshow that hops around the UK with a branded bus. Silk Street Jazz are near-permanent passengers on the vehicle. We belt out a wide array of famous jazz tunes whilst the Southern Comfort team serve up delicious samples of their brand new drink: Lemonade and Lime Ready-To-Drink (RTD).
The Canpaign offers welcome relief from the doom and gloom news of recent times. It allows people all over the country to enjoy the summer in true New Orleans style.
#SouthernWelcome has journeyed far and wide since the Canpaign bus chugged into life for the first time back in early June. Venues around London – including Spitalfields Market and Westfields Shepherds Bush – enjoyed a divine slice of New Orleans culture. Our dream team also served up a brilliant blend of whisky and jazz at the Trafford Centre in Manchester and Birmingham Foodies Festival.
Silk Street Jazz aren’t the only ones helping to infuse Britain with Big Easy vibes either. Creative agency We Are Kemosabe have also thrown their support behind Southern Comfort. Together, we’re making quite the impression on the British summer.
Where to find us this summer
Keep an eye on our social media channels for the latest dates and locations of the Canpaign tour. We’d love to see you out there enjoying the sunshine, the jazz and the Southern Comfort. And if you’d like to book Silk Street Jazz for your own event this summer, get in touch – we’d be delighted to hear from you.